What is Pizza Chica?

photo from bigmariosnewyorkstylepizza.com

Welcome to Pizza Chica! Pizza Chica is a blog dedicated to all things pizza. My goal is to use Pizza Chica to examine the various advertising, marketing, and social media techniques that pizza restaurants use to promote their brand by looking at restaurants ranging in scale, from businesses like Domino’s all the way down to local pizzerias in Vermont.

Thanks for reading; I hope this is as much as a learning experience for you as it is for me!

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